There is surely more to us than what has met your eye.

Our Leadership Team

Sheryar Latif

Chief Strategy Officer

Sheryar has over a decade of experience leading some of the best brand activations the industry has seen. Spearheaded the evolution of brand activation strategy to a more inclusive, digitally relevant and human centric approach. Sheryar has worked with the leading and challenger brands from various industries including FMCG, Beverages, petroleum, financial institutions, telecom and pharmaceutical.

Aadil Pasha

Chief Digital Officer

Aadil is a digital dynamo, having over a dozen years of experience in the field and takes pride in adding a creative twist in all digital executions. With multiple local and international awards under his belt for brands across multiple categories.


Saad Hashmi

Chief Disruption Officer

Saad is a passionate and award winning advertising professional with high energy and team leadership, has over 13 years’ experience of working with local and global agencies such as FCB, McCann and DDB. He has also worked on national and global portfolios with success, known for his crisis management and unconventional marketing approaches. He has also been a jury for top international awards.


Faraz Hussain

Director GCC Business

Faraz is a seasoned marketeer and passionate advertising professional. He has been associated with leading international brands in Pakistan and aboard. Launched Bullseye in GCC and lead the marketing and PR initiatives of Pakistan Pavilion at EXPO2020 Dubai.